Wiki History Listing
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[b]Ehoumaki[/b] (恵方巻き, lit. "[[ehou|Lucky-Direction]] [[Makizushi]]") refers to the custom in the Kansai region of eating a [i]futomaki[/i] (a type of [[sushi]]) on the evening of [[Setsubun]] (February 3rd) while facing "Ehou" (the lucky direction that changes according to the year) or to the [[makizushi]] itself. Much like [[Valentine]]'s Day chocolate, it is almost a man-made custom spread by promotional activities of concerned bodies for reasons purely related to profit and sales. In the [[70s|1970s]], it spread through the Kansai region thanks to [[nori (seaweed)|nori]] distributors/wholesalers and [[sushi]] shops, and in the 2000s, it spread throughout Japan thanks to the [[convenience store]] industry. In other words, this custom is very new to places outside of Kansai. h4. See also * [[cake]] (Recently, roll cakes are being sold as opportunistic products on Setsubun.) * [[Setsubun]] * [[Tag Group:Food Tags]] * [[Tag Group:Holidays and Celebrations]] Updated by bot Sun, Sep 18 '22, 02:56 |